Dairy Products and the shifting market; Data Analysis and Sales Strategy using Packaging and Advertisement

The Dairy Market as a whole has seen a considerable rise in the recent years, some products may be going down in use while others are still on a considerable rise in the usage and revenue. Milk is one of the products that is facing a loss of revenue in the coming future, even though in the current times half of the US population still uses Milk in their dairy in a high amount in their daily lives, but the revenue and usage for this product is said to decline about 20-30% from 2019 to 2023. Talking about the products that are still booming and will be on the rise even in the future are Cheese and Butter. The Cheese and Butter Markets are both quite huge and there is so much competition in the sales of these products due to the amount of retailers, but the competition is not the type that fluctuates as due to the differences in the type of these products. If you read Dairy Boxes before you make a purchase you will see that each retailer offers something different for you.

Cheese Market is expected to grow at the rate of 2.23% each year from 2019 to 2023, this means that the profit margin will be high and rising, on the other hand butter is rising at even faster rate, the average American that uses butter in 2019 is 299 Million Dollars (299,000,000$) while this is expected to grow by 2020 to above 300 Million (300,000,000$). These are not the only high rising Dairy products, the dairy market as a whole is one of the most profitable as it makes over 40 Billion Dollars (40,000,000,000$) in revenue. Even with such a wide market there is a high competition between the products and their sales. As for the sales of these dairy products, there are many reasons that a product is chosen over the other and no, these are not random. One of the things that has the biggest hand in the high rise of certain types or brands of products rising is the quick marketing. The use of different marketing and packaging is extremely essential, Dairy boxes are easily manufactured as they are not made from plastic and the design can be changed easily, the companies change the design according to their motive and attract the right attention.

Taking in the Example from the month of June, most companies change their Packaging and Logos to Rainbows and this is not done with purest intentions, it is done because Dairy boxes with rainbows on it make more money, people buy the product with the idea of Inclusivity. Companies like Food Packaging Boxes say that they come under a time crunch once months like February (Valentine’s Day), June (Pride), December (Christmas) come around, companies want custom packaging for food and some even place their packaging orders two or three month before the time rolls around.